We were asked to create an illustration, a heart with a simple, honest message: I Loves The ‘Diff. What started as a small idea turned into something much bigger, now spotted across car bumpers, shop windows, street signs, mugs, t-shirts, and even tattooed onto the boldest of Cardiffians.

The heart design has become a visual love letter to the city. It captures pride, humour, and community in one iconic shape, and we’re pretty chuffed to have played a part in it.