From the get-go, it was clear this wasn’t just about veg and sourdough, it was about community, culture, and connection. Our challenge was to create a visual identity that felt just as welcoming and down-to-earth as the stallholders and shoppers who make the market what it is.

We created a vibrant, flexible brand system that nods to Cardiff’s urban charm and the rustic heart of the market. From hand-lettered logos to market-day signage, screenprinted totes to stallholder aprons, the branding touches every part of the experience, without ever feeling too polished or corporate.